This mark is featured in the Nike Air - Nike Sportswear Basketball, Fall/Holiday collection. It includes 5 stars to represent the 5 starting players on a full basketball team. Also half of the mark represents the lines on a basketball. And additionally, the line in-between the stars and ball is a nod to a free-throw line.
A while back, a few designers at Nike were briefed to help out with a re-branding of “Air Max” for Nike Performance Running. This mark was a part of my contribution to that project. My intention was to include the alchemical symbol for air. Also by outlining the type, the user gets the sense of lightness.
Sparks Lake Trading Co. WIP. Born in the backwoods surrounding Bend, Oregon. I was asked to generate a branding solution for a company who is just getting started!
Stay tuned for more…
Branding for Portland, Oregon based photographer Brie Mullin.
Please check out her site to see the full package in action.
This mark was created for my music production. It was influenced by 80’s boogie funk records that also influence my production. My hope is that you see the logo and make a connection to groups like Instant Funk, etc.
Music production here:
Label Logo & Branding.
This mark is a graphic that was featured on tees in a Nike Sportswear Track & Field (running) collection.
A flip on the Los Angeles Lakers logo. This mark was a part of a collection to honor Kobe Bryant’s retirement. This is monumental because he was able to retire both numbers that he wore as a Laker. (8 & 24) This mark features the years that he played in the NBA and riffs off the iconic typography that the Lakers are known for.